A Watercolor Morning With Chloé

I collaborated with MKG Creative Agency and Chloe for the launch of its new fragrance L’eau.

I was asked to teach sessions of watercolor workshop for the beauty launch of Chloe’s new fragrance to Influencers and Beauty Editors.

The event took place in a beautiful brownstone Parisian inspired apartment in the heart of Chelsea where the guests took part in a short workshop where they learned how to paint with watercolors scented with the main accords of the perfume, rose and magnolia, to create a sensory journey.

The response was incredibly positive. Immersed in the delicate scents, surrounded by ravishing flower arrangements on each corner…  the attendees loved connecting with their creativity and discovering watercolor techniques while experiencing the new fragrance.

All guests left the workshop with a bottle of Chloé L’eau fragrance and their piece of art.

 

 

Brand Experience MKG Creative Agency

Photography by Youn Jung

Bespoke Live Illustration by Veronica Collignon

When fashion and beauty brands seek to engage with their customers in a more personal and meaningful way, they invite me to draw live for their guests. Whether it’s the launch of a new collection, a special promotion, PR briefing or VIP party

Curious how drawing bespoke portraits and fashion silhouettes look like in an event?

Check this video!

Drawing Live for Wines of Provence “Iconic Panel” in New York.

I was invited by Wines Of Provence to paint live at their  Iconic Panel in New York.

As part of the activation event, Wines of Provence displayed a beautiful mural with the illustration series we have worked together on, then I re-created a part of the illustration live whilst guests sampled the wine and socialized at The Museum of Arts & Design. It was quite breath-taking to see my work reproduced so big.

The experience, the fabulous wine, the venue, the decoration and ambience, everything was just perfect.

#iconicprovence

WATCH THE VIDEO

By Maria Pia Films

 

Barneys Shoe Stories / Live Event

I was invited to Barneys New York to live draw guests at their flagship store on Madison Ave!

The event was part of their Barneys Shoe Stories campaign, launched one year ago (#BarneysShoeStories) the campaign sees Barney’s putting themselves in the shoes of dynamic women whose lives are inspiring us all with every step they take.

They asked me to bring a unique take on live fashion illustrations that also highlighted the shoes and their branding which was incredibly fun, creating these quick and beautiful illustrations live which , each sketch was completed in about 5-6 minutes for the guests to take home.

 

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Personalized boxes for Links of London

Links of London invited me to personalize their packaging at one of the Bloomingdales’ holiday event.

I created custom illustrations for their customers with their purchase on their small gift boxes.

I had a lot of fun and the customers left with smiles on their faces taking home their presents.

If you want to check out time lapses of the “making of” some of the pieces, click HERE and HERE